T-Mobile Unveils Unlimited Music Streaming and unRadio
by Joshua Ho on June 18, 2014 10:00 PM EST
T-Mobile has been a significant disruptor in the US operator business as of late with John Legere at the helm. Previously, they’ve gotten rid of contracts, introduced free global roaming, six month upgrade plans, and now, unlimited music streaming for Simple Choice customers. This means that services like iHeartRadio, Pandora, Rhapsody, iTunes, Slacker Radio, and Spotify no longer count against the data cap that is in place. This is in addition to T-Mobile endorsed music services such as Samsung’s Milk Music and Beatport from SFX. T-Mobile is also offering the ability to vote for additional music services at www.t-mobilemusicfreedom.com.
In addition to unlimited music streaming, T-Mobile is announcing their own music streaming service called unRadio by partnering with Rhapsody. This is an internet radio service that allows unlimited skipping, no ads, custom radio stations, and the ability to save songs to listen to later, even without a data connection. T-Mobile is also advertising the ability to stream from thousands of terrestrial radio stations. Finally, unRadio will come with its own TrackMatch feature that can identify songs similar to Shazam or SoundHound, and allow you to create a station with that song or save it for later listening. This service will be free for those on Simple Choice plans with unlimited data, and 4 dollars a month for all other T-Mobile US customers.
All of these will definitely require a great deal of backhaul to support massive amounts of music streaming, and T-Mobile seems to be confident that they can pull it off. Judging by their large lead over all the other major national network operators, T-Mobile should have the backhaul to pull it off, especially in markets where they're deploying 20 MHz LTE.
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anandreader106 - Wednesday, June 18, 2014 - link
T-Mobile is simply the best carrier out there right now if you don't live on a farm or in the mountains.sphigel - Thursday, June 19, 2014 - link
I think you're drastically overstating their coverage area.prime2515103 - Thursday, June 19, 2014 - link
If you have good coverage in your area and you don't travel, I would agree. But overall, their coverage is probably as bad as it gets. If this deal with Sprint goes through though, that will obviously change.anandreader106 - Thursday, June 19, 2014 - link
While I agree with sphigel that my original post does overstate their coverage, I cannot agree with the travel comment. T-Mobile is THE BEST option to pair with a global phone if you do a lot of traveling. People within my family have traveled to several countries this year and have all been able to text and use their data without any additional charges!I'm not aware of another U.S. carrier that is so friendly to international travelers. My cousin is deployed (Army) in Kuwait right now and stays closely connected to our family because he gets service there.
prime2515103 - Thursday, June 19, 2014 - link
Actually I meant within the US, and particularly where I live (Michigan). I guess it's more of a data coverage problem than call service though.DanNeely - Thursday, June 19, 2014 - link
In the short term a Sprint deal would only help significantly if your existing phone could talk on VZWs 3g network and assuming the merger doesn't give VZW the ability to kill the roaming contract. Sprint's native footprint almost entirely overlaps with TMobile's so a merger wouldn't give the new company a significantly larger coverage area.CharonPDX - Thursday, June 19, 2014 - link
Agreed. I have T-Mobile for my personal cell line, because their coverage is "good enough" in my home city.But my work phone is Verizon.
Hrel - Friday, June 20, 2014 - link
No, not at all. Nationally their coverage is much better than Sprint's. Rivals ATT.cmdrdredd - Saturday, June 21, 2014 - link
That's what I see according to the documentation and maps I can find, even 3rd party maps of coverage. The difference is though that they may offer coverage, the quality of that coverage may lag behind Verizon and AT&T in some areas. While in other areas they are significantly faster for one reason or another. I think that in most areas in major metro areas, they would be pretty close to Verizon and/or AT&T in terms of signal strength, network speed, and quality.aryonoco - Thursday, June 19, 2014 - link
I fail to understand how Google Play Music isn't included, and based on their vote/contest thing, so do many of their customers.