EMBMS

Another demo I was impressed by at the Qualcomm booth was LTE Broadcast (EMBMS - Evolved Multimedia Broadcast / Multicast Service) demonstrated on a live test network showing an example live streaming event video player. EMBMS is a service which allows, as its name suggests, multicast delivery of both live streaming video and data. The service is a part of the 3GPP specification and is aimed at reducing network load when there's some traffic workload that everyone on the network in either a single cell, region, or entire network are likely to watch or view. The ideal workload example is a stadium where participants all want to watch multiple angles of broadcast video — rather than unicast individual video streams to each user in...