CeBIT

Deutsche Messe this week said it would axe CeBIT, once the world’s largest IT expos/evebts, and would integrate what is left it into the Hannover Messe show going forward. The trade show organizer said that as demand for horizontal high-tech exhibitions is diminishing. From our perspective, the number of attendees in recent years has been comically low, too. As a result, the expo space bookings for CeBIT 2019 got too low for the show to be economically viable, forcing the company to restructure its event portfolio. I Thought CeBIT Was Already Dead? Originally the IT part of the Hannover Messe, the first CeBIT trade show took place in 1986, around the dawn of the PC era. Being held on the Hanover Fairground, one of the world’s...